Dyson - Hairly friends

In the Dyson Style Lab pop-up store in Seongsu-dong, interactive content was introduced for visitors to engage with. Playful 'Hairy Friends' characters, inspired by hair, were developed. Visitors could use dryers to customize these characters in their own style, and with an AI motion detection and animation system, they were able to animate the characters and create videos to keep as a memento.